Cookie policy
Cookie Policy
This Cookie Policy explains how Betting Maths uses cookies and similar technologies, including Google Analytics cookies.
What are cookies?
Cookies are small files stored on a device by a website. They can help websites work properly, remember choices, measure site usage, support advertising or track referrals.
Similar technologies may also store or access information on a device. This policy uses “cookies” as a simple term for cookies and similar technologies.
How Betting Maths uses cookies
Betting Maths currently uses cookies or browser storage for two main purposes:
| Purpose | Used for | Essential? |
|---|---|---|
| Cookie consent choice | Remembering whether a visitor accepted or rejected analytics cookies. | Yes, for remembering the user’s choice. |
| Google Analytics | Understanding how visitors use the site so pages, calculators and guides can be improved. | No. Analytics only loads after consent. |
Cookie consent choice
When a visitor chooses to accept or reject analytics cookies, Betting Maths stores that choice in the browser so the banner does not appear on every page.
This choice is stored using browser local storage under the name:
This stores whether analytics cookies were accepted or rejected. It is not used to identify a person.
Google Analytics cookies
Betting Maths uses Google Analytics to understand how people use the site. This helps show which calculators and guides are useful, which pages need improvement, and whether the site is working properly.
Google Analytics may use cookies to collect information such as page views, approximate location, device type, browser type and general interaction data.
| Cookie | Purpose | Typical duration |
|---|---|---|
| _ga | Used by Google Analytics to distinguish visitors. | Up to 2 years, depending on Google settings and browser behaviour. |
| _ga_* | Used by Google Analytics 4 to help maintain session and measurement information. | May vary depending on Google settings and browser behaviour. |
Accepting or rejecting analytics cookies
When the cookie banner appears, visitors can choose:
- Accept analytics — Google Analytics loads and may set analytics cookies.
- Reject non-essential — Google Analytics does not load, and analytics cookies are cleared where possible.
A small Cookie settings button remains available so visitors can reopen the banner and change their choice.
How to change your cookie choice
Use the Cookie settings button in the bottom corner of the site to reopen the cookie banner.
Visitors can also clear cookies and site data in their browser settings. Clearing browser data may reset the cookie banner choice.
Future advertising or affiliate cookies
Betting Maths may include advertising, affiliate links or sponsored placements in the future.
If that happens, this Cookie Policy and the Privacy Policy should be updated to explain what additional cookies or tracking technologies are used, why they are used, and what choices visitors have.
Third-party websites
Betting Maths may link to external websites, including responsible gambling resources, official support organisations, search engines, analytics providers or other informational pages.
External websites may use their own cookies and privacy practices. Betting Maths does not control cookies set by third-party websites once a visitor leaves this site.
More privacy information
For more information about privacy, analytics, data sharing and future advertising or affiliate wording, read the Privacy Policy.
Changes to this Cookie Policy
This Cookie Policy may be updated as Betting Maths develops, especially if new analytics tools, advertising, affiliate links or cookie features are added.
Last updated: 3 May 2026.